The Association of Book Publishers of BC, the industry association supporting B.C.-owned and controlled publishing companies, has unveiled a new brand and operational name, Books BC. The updated name and logo will serve for stronger communication visually and verbally to better communicate their orientation as a regional association of book publishers as Books BC strives to foster connections beyond publishers, to all book-related communities. The legal name remains as “The Association of Book Publishers of BC,” but “Books BC” will replace the previously used acronym “ABPBC.” 

Logo by Sticks & Stones


Initiated by the Association’s previous Executive Director, Heidi Waechtler, and finalized by current ED Matea Kulić, the rebrand and new visual identity was strategized through committee work and developed by marketing and advertising agency Sticks & Stones. 

A rebrand committee hosted sessions with committee chairs, Teddy Anderson (Publisher at Medicine Wheel Education) and Matea Kulić (Books BC), and included the input and feedback of committee members, Andrew Chesham (Associate Director, Creative Writing Program at SFU Continuing Studies), Lisa Escudero (Brand Lead, Creative BC), Rachel Page (Lead Designer, Orca Book Publishing), and Curtis Samuel (Publicist & Social Media Coordinator, TouchWood Editions) throughout the rebrand process. 

Read more on Books BC, and visit Read Local BC, Books BC’s public campaign that celebrates the vibrant community of authors, publishers, bookstores, and libraries that make up B.C.’s literary landscape.