Waste Reduction Week, taking place from October 16th to 22nd, marks a dedicated time for individuals and organizations to reflect on their environmental impact and find innovative ways to reduce waste. In line with this eco-conscious initiative, the motion picture industry in British Columbia is making remarkable strides in environmental sustainability through the Reel Green™ initiative.


REEL Earth Day Challenge chairs at Sapperton Landing


Since 2001, the Waste Reduction Week in Canada campaign has encouraged Canadians to address waste-related issues and transition towards a circular economy. One of the organizations leading the charge in British Columbia is Reel Green™, a comprehensive initiative aimed at transforming the motion picture industry into a more eco-friendly and sustainable sector. Let’s explore how Reel Green is accomplishing this.


Reel Green™ Tools and Resources: A Path to Sustainability

Reel Green™ offers a range of resourceful toolkits designed to facilitate and implement greener practices in the motion picture industry. These toolkits empower film professionals to make environmentally responsible choices. Here are some of the key Reel Green™ toolkits:

  1. Clean Energy Toolkit: Developed by the Clean Energy Committee, this toolkit supports the implementation of clean energy sources to reduce the industry’s reliance on fossil fuels. This not only minimizes carbon emissions but also decreases the environmental footprint of film production.
  2. Carbon Calculator: Adapted from the renowned carbon calculator, albert, Reel Green™ provides a free carbon calculator for productions in British Columbia. This tool enables producers to measure and track the carbon footprint of their projects, making it easier to identify areas for improvement.
  3. Green Vendors: The Reel Green™ initiative maintains a database of organizations and suppliers that offer environmentally sustainable solutions. This directory helps filmmakers make eco-conscious choices when sourcing products and services for their productions.

Reel Green™ Training: Empowering Industry Professionals

Education is a cornerstone of Reel Green™’s mission. The program offers training sessions aimed at enhancing the sustainability knowledge and practices of industry professionals. Some of the training offerings include:

  • Carbon Calculator Training: This training equips participants with the skills to calculate the carbon footprint of their productions, helping them to better understand their environmental impact.
  • Sustainable Production Courses: Designed specifically for the motion picture industry, these courses teach industry members how to live and work in a more sustainable way. This knowledge empowers them to make more sustainable decisions throughout the production process.

Reel Green’s training sessions have already reached over 1,300 crew members, enabling them to develop a deeper understanding of climate change science, recognize the impact of their productions on the environment, and acquire the tools to reduce this impact. Moreover, it highlights the many benefits of adopting eco-friendly practices within the industry.


Collaborative Efforts Leading to Sustainability

Reel Green’s impact is a result of several key collaborative efforts and stakeholders. These include:

  • Clean Energy Committee: Supporting the transition to clean energy sources, this committee plays a crucial role in reducing the motion picture industry’s consumption of fossil fuels.
  • Reel Green™ General Meetings: These meetings bring together the Reel Green™ team, partners, vendors, community members, and industry professionals to discuss the latest advancements in sustainable filmmaking.
  • Green Ambassadors: These committed individuals champion Reel Green™’s mission and work tirelessly to raise awareness about sustainable practices within the motion picture industry.
  • National Committee: Reel Green™ is a national leader in sustainable production efforts across Canada, ensuring that sustainable practices are embraced beyond just British Columbia.
  • Green Vendors: The program offers a platform to discover certified Reel Green™ vendors that can cater to the needs of British Columbia’s motion picture industry.


Reel Green™ is a leading example of how collaboration and a commitment to sustainability can bring about positive change in an industry known for its significant environmental footprint. Stay up to date with Reel Green™. To stay informed about the latest news and events related to Reel Green™ and their initiatives, you can visit their dedicated news and events page. This is an excellent resource to stay up-to-date with their efforts and learn about the impact they are making within the industry.

Reel Green™’s commitment to sustainability and waste reduction in the motion picture industry is an inspiration for us all during Waste Reduction Week. Their innovative toolkits, training sessions, and collaborative approach are paving the way for a greener, more environmentally responsible future for the industry.

As we celebrate Waste Reduction Week, let’s applaud organizations like Reel Green™ that are making significant strides in reducing waste and promoting sustainability in their respective sectors.