The 2020 edition of the annual show celebrating the best of Canadian music videos and their creators will take place on Thursday, July 23 at 5:00 PM PST on PrismPrize.com and the @PrismPrize Facebook, Twitter and YouTube channels.

Following the cancellation of the 2020 Prism Prize Grand Prize screening and awards presentation due to the COVID-19 pandemic, the Prism Prize decided to keep all previously announced Top 20 artists in the running for the Grand Prize. A jury of over 120 Canadian creative arts professionals voted to determine the winner who will be awarded $20,000, increased from $15,000 thanks to a contribution from Stingray. Each of the runners-up listed in the Top 20 will receive a $500 cash prize courtesy of Slaight Music and RBCxMusic. The Audience Award will also be announced, a fan-voted prize awarded to a video from the Top 20.

Along with the Grand Prize and Audience Award winners, the Prism Prize will recognize several Special Award recipients in the upcoming virtual show including a new honour, the Willie Dunn Award. This is named after the groundbreaking Canadian singer-songwriter, film director and politician William “Willie” Dunn, whose 10-minute film for The Ballad of Crowfoot is often cited as “the first Canadian music video.” The award is presented to a Canadian trailblazer who has demonstrated excellence within the music video production community. The recipient is asked to select an emerging Canadian music video creative to receive a $5,000 cash grant. The Willie Dunn Award’s mandate is to encourage the professional development of diverse creators within the Canadian music video industry.

The recipient of the Willie Dunn Award will be announced alongside honourees for the Special Achievement Award (Presented by Slaight Music, established to recognize an exceptional contribution to music video art on the world stage), the Hi-Fidelity Award (Supported by FACTOR, established to recognize recording artists who utilize music video in innovative ways), and the Lipsett Award (Sponsored by iHeart Radio, established to celebrate a unique approach to music video art) in the lead-up to the July 23rd show.

Below is a list of the British Columbia artists who are among the Top 20.

Debby Friday, Fatal
Directors: Debby Friday & Ryan Ermacora

Said the Whale, Record Shop
Director: Johnny Jansen

Sam Tudor, Joseph in the Bathroom
Director: Lucas Hrubizna

Jordan Klassen, Virtuous Circle
Director: Farhad Ghaderi