Wednesday, April 16, 2025
DigiBC is presenting Creative Technology Day tomorrow, April 16, showcasing the exceptional work of studios across British Columbia in video games, animation, visual effects (VFX), virtual, augmented, and extended reality (VR/AR/XR), and virtual production services.
Creative Industries Week returns from April 14–18, celebrating its 10th year of highlighting the remarkable talent driving B.C.’s creative sectors—from music and sound recording to book and magazine publishing, film and television, and, of course, creative technology. As part of the weeklong festivities, the interactive and digital media industry will also spotlight Creative Technology Day on April 16, recognizing the cutting-edge work happening in animation, video games, visual effects (VFX), and extended reality (XR) across the province.
These industries bring stories to life, entertain millions, and push the boundaries of technology and imagination. Just as importantly, they’re creating high-quality jobs, attracting international investment, and helping to cement B.C.’s reputation as a global creative leader.
At the heart of interactive digital media and creative technology is DigiBC—an organization that works year-round to sustain, advocate for, and grow the industry. Alongside showcasing the sector’s achievements, DigiBC will also be highlighting key programs and initiatives developed in collaboration with industry partners, educators, and the provincial government. These efforts aim to ensure B.C. continues to foster world-class talent while advancing diversity, equity, and inclusion across the sector.
To deliver on that commitment, DigiBC works closely with members and government stakeholders to identify opportunities, remove barriers, and help the industry thrive. Recent efforts include hosting Signals, DigiBC’s annual creative tech expo, and advocating for the Interactive Digital Media Tax Credit (IDMTC), which was recently made permanent.
DigiBC also strengthens B.C.’s talent pipeline through collaborations with post-secondary institutions such as Emily Carr, UBC, SFU, BCIT, Capilano University, and the Centre for Digital Media. By bridging the gap between academia, industry, and emerging professionals, DigiBC supports a wide range of talent development programs, including the Work Placement Pilot Program and the DigiConnect mentorship program.
About B.C.’s Interactive Companies
British Columbia’s interactive and digital media industry is one of the most dynamic engines in the B.C. economy and is a key driver of skilled jobs that will define the future of the province.
The core B.C.’s green, knowledge, economy-based interactive and digital media industry is represented from world leaders in e-sports to emerging regional entrepreneurs and employers. There were 39% more video game companies in 2021 versus 2019 outpacing growth in Quebec and Ontario during the same period. Beyond this, B.C.’s virtual and augmented reality ecosystem is the second-largest VR/AR ecosystem in the world. According to a recent study from Entertainment Software Association of Canada (ESAC), full-time employment in the sector has actually increased, rising from 9,970 workers in 2021 to 10,930 in 2024—an increase of 9.6 per cent.
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Did you know?
In 2023, the interactive and digital media industry contributed $1.9B Total GDP to the provincial economy. B.C. employs 21,000 full-time and equivalent jobs in the industry. Learn more about the industry in the Sector and Industry Overviews.
Find your next favorite game!
Discover video games and celebrate B.C.’s innovative storytellers and cutting-edge technologies in the Made in B.C. marketplace on Steam. Explore local studios and companies on the Map of Interactive + Digital Media Companies in B.C.
Share your excitement, celebrate B.C.’s award-winning artists and studios, and shout out your favorite B.C. games and technologies using the hashtags #PlayBC #ImmerseBC #BCCreates #CreativeTechnologyDay and #CreativeIndustriesWeek.
Discover unique B.C. stories from the Interactive + Digital Media world:
