BC Takes Spotlight in “Tomorrowland” Media Campaign From Disney

Toronto, ON – April 29, 2015 – British Columbia is being shown some love in a new out-of-home media campaign from Walt Disney Studios Motion Pictures Canada for the upcoming feature film “Tomorrowland.” Directed by Brad Bird and starring George Clooney, “Tomorrowland” is a riveting mystery adventure about a jaded scientist and an optimistic teen who embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space. It opens in theatres on May 22, 2015.

Beginning this week, outdoor ads promoting the film will be tagged with “Proudly Filmed in Beautiful B.C.” messaging. The custom creative will appear on map stands, bus kings and transit shelters in various locations across the Greater Vancouver area. “Tomorrowland” was shot in eight different B.C. cities, including Enderby, Armstrong, Richmond, Surrey, Burnaby, Delta and Langley, with principal photography kicking off in Vancouver in August 2013. UBC, the H.R. MacMillan Space Centre, Museum of Vancouver and the Vancouver Academy of Music are just a few of the landmarks that served as locations for the film.

“While it’s certainly not unique for a film to be shot in B.C., this is the first time that the province has been recognized in ad creative for the important role it played in the production,” said Greg Mason, vice-president of marketing for Walt Disney Studios Canada. “We’re proud that one of our biggest releases of the year was shot on Canadian soil and this was our way of conveying that pride and saluting the province and the members of the local film industry who were involved with the production.”

Images of the B.C. out-of-home ad creative can be downloaded at the following link: https://www.relayit.net/?c=sgNbLSjhnMLLn4R4f5fs6CGxdmMk3c4JHLr6

About the film:

From Disney comes two-time Oscar® winner Brad Bird’s “Tomorrowland,” a riveting mystery adventure starring Academy Award® winner George Clooney. Bound by a shared destiny, former boy-genius Frank (Clooney), jaded by disillusionment, and Casey (Britt Robertson), a bright, optimistic teen bursting with scientific curiosity, embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space known only as “Tomorrowland.” What they must do there changes the world—and them— forever.

Featuring a screenplay by “Lost” writer and co-creator Damon Lindelof and Brad Bird, from a story by Lindelof & Bird & Jeff Jensen, “Tomorrowland” promises to take audiences on a thrill ride of nonstop adventures through new dimensions that have only been dreamed of.

The film also stars Hugh Laurie as brilliant scientist David Nix, Raffey Cassidy, Tim McGraw, Kathryn Hahn, Keegan-Michael Key and Thomas Robinson. “Tomorrowland” is produced by Damon Lindelof, Brad Bird and Jeffrey Chernov and directed by Brad Bird, with John Walker, Bernard Bellew, Jeff Jensen and Brigham Taylor serving as executive producers. “Tomorrowland” opens in theatres on May 22, 2015.

Media contact:
Barb Matheson
Walt Disney Studios Motion Pictures Canada
Barb.Matheson@disney.com

BC Creative Industry Leaders Introduce ‘BC Creates’

BC Creative Industry Leaders Introduce ‘BC Creates’
Province of British Columbia Proclaims “Creative Industries Week” April 27-May 4

Victoria, BC – BC’s creative industry leaders are gathering in Victoria with partners in business, community and Government to celebrate Creative Industries Week (April 27-May 4). A special reception and creative industries showcase take place April 28-29 to introduce ‘BC Creates’, a collaborative communications initiative established to tell the story of the Province’s creative economy.

Internationally renowned artists, actor/writer Brent Butt and musician Sarah McLachlan, join The Honourable Shirley Bond, Minister of Jobs, Tourism and Skills Training, along with representatives from across Government and BC’s creative industries to launch the
BC Creates initiative at the April 28 event.

“Together in BC we have built a remarkable creative economy that collectively represents $4 billion in annual GDP and more than 85,000 jobs,” said Music BC Executive Director Bob D’Eith. “It’s an inspiration to have acclaimed representatives like Sarah McLachlan and Brent Butt with us to celebrate the accomplishments of BC’s creative industries. With a continued collaboration between industry and Government, this Province holds exciting potential for future generations of British Columbians,” D’Eith added.

Under the banner BC Creates, creative industry stakeholders – from across film & television, music, digital media & technology, and book & magazine publishing – are working together to share the story of the economic, social and cultural contributions at the heart of BC’s creative economy.

“With decades of growth across British Columbia’s creative industries it’s time for us to make the connections that reveal the scope and impact of our talent driven economic engine,” said Liz Shorten of the Canadian Media Production Association, BC Producers’ Branch. Shorten continued, “Tens of thousands of British Columbians contribute to our creative industries – together we have a great story to tell with BC Creates.”

The April 28 introduction of the BC Creates message paves the way for an April 29 creative industries showcase at the BC Legislature with representatives from BC’s film & television and music production sectors providing a behind the scenes look at the talent, technology and expertise driving BC’s creative economy. Part of Creative Industries Week in BC, the event takes place in the Rotunda at the BC Legislature with scheduled performances and interactive sector demonstrations.

BC Creates is poised to build in social media and online with @bccreates, #bccreates, Facebook, www.bccreates.com as well as through trade and special events, and traditional media.

BC Creates is a branded communications initiative established by creative industry stakeholders to celebrate and engage British Columbia in the story of the Province’s vibrant creative economy.

For more information contact:

Liz Shorten
Canadian Media Production Association (CMPA) – BC Producers’ Branch
Liz.shorten@cmpa.ca
604.682.8619

Bob D’Eith
Music BC Industry Association
bob@musicbc.org
604.873.1914

Leslie Wootton
Motion Picture Production Industry Assn. of BC
info@mppia.com
604.983.5980